Serpzilla Glossary

Last update: 28.07.2022

Above the fold
Сontent a viewer sees before they scroll down. It's prime real estate that receives the most attention from your visitors because it's the first thing they see, which is why it should immediately pull the reader in

User who had registered on Serpzilla to promote his project by keywords

Advertiser's Article

A type of purchasable link placement. Link is placed on the new page with thametic content. The content itself needs to be written by an Advertise

Algorithm or Google Algorythm
Sorting of websites on search resutls page, which changes during the operation of a particular search engine

Anchor Text
Visible characters and words that hyperlinks display when linking to another document or location on the web

The link will be placed on a new site page. Depending on specific format, article should be written either by Advertiser or Publisher.
Topic relevance of the article text is obligatory< as well as uniqueness of the text. The text length is from 2,000 characters.

Authority or Domain Authority (DA)

Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

Auto Mode

Automated mode of promoting your projects. The system is based on machine learning, it controls your linkbuilding process and saves you much time on promotion.

Contextual Niche Edits

Classic niche edits with automatisation from Serpzilla. Based on your keywords, the system finds pre-existing relevant page and transforms those keywords into a link.

Dofollow links are those that allow Google and other search engines to point back to your website or blog. So, every time you insert a dofollow link on your site, it can point back to you, which strengthens your authority by showing search engines what other sites, blogs, and posts are linking to you

Domain Age

The date a domain was registered on, to the current date is known as domain age. It was once considered that a greater domain age gave a domain more authority, but this idea of domain age as an influence on ranking has since been dismissed.Can be used as a filter option "The domain is older"

DR Ahrefs
Ahrefs metric that shows the relative strength of a website's backlink profile. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest.

External links

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Featured Snippet

Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as 'Position 0'. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.

Free or Submits
A way of submitting links on your website for free (On social media or job portals)


A search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world.

Google Penguin Algorithm

A codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, as of 2013, Google announced all updates to the Penguin filter to the public.

Google Webmaster Guidelines
Webmaster guidelines are guidelines that are set out by search engine providers such as Google or Bing. These regulations provide webmasters with guidance on how websites can be optimized so that they are optimally found by search engines.

The web crawling system Google uses to find and add new websites and webpages to its index.

Guest posts
A guest post is when an Author writes a piece of content under their own name for someone else's blog. Writing guest posts is an easy way to gain a lot of exposure quickly. But guest posts are also hard work. They require a lot more than just throwing a post up on a random page.

In TOP-50
Classic niche edits with automatisation from Serpzilla. The links is placed on website with high-ranking, outside of page`s content

Indexed Page
Indexed pages are the pages of a website that a search engine has visited, analyzed and added to its database of web pages.

IP Address
An IP address, or Internet Protocol address, is a series of numbers that identifies any device on a network. Computers use IP addresses to communicate with each other both over the internet as well as on other networks.

JavaScript (JS)
A programming language that makes it possible to dynamically insert content, links, meta data, or other elements, on websites. JavaScript can potentially make it difficult for search engine bots to crawl and index webpages and increase the time it takes for webpage to load for users.

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.

Landing Page
A standalone webpage that is designed to capture leads or generate conversions.

A connection between two websites built using HTML code. A link enables users to navigate to websites, social networks, and apps. Links play a critical role in how search engines evaluate and rank websites.
Also known as: Backlink.

Link Building
A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility. Link building can be done by:
Conducting outreach to media outlets, bloggers, influencers, and webmasters.
Attracting editorial links naturally, by publishing various types of high-quality or sensational content.
Paying for them. For example, you can obtain links via sponsored content, paid reviews, or paying for a specific type of link to appear on another website.
Forging partnerships.
Manually. For instance, you link together various properties you manage or own, or add your site to online directories or review sites.

Machine Learning
A subset of Artificial Intelligence in which a system uses data to learn and adjust a complex process without human intervention.

Meta Description
A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate.

Meta Tags
Information that appears in the HTML source code of a webpage to describe its contents to search engines. The title tag and meta description are the most commonly used types of meta tags in SEO.

A way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative.

Nesting level
Shows how many click you need to get to that page. For example, page with Nesting level 3 would require 3 click to get


A specific market or area of interest consisting of a small group of highly-passionate people.

Niche Edits
Prime link olacement type of Serpzilla. Links is placed on pre-existing page, outside of its content (footer, sidebar). Can be easily automated with Automode.

Nofollow Attribute
A meta tag that tells search engines not to follow one specific outbound link. This is done in cases when a website doesn’t want to pass authority to another webpage or because it’s a paid link. The nofollow attribute looks like this:

<a href=”” rel=”nofollow”>Anchor text goes here</a>

On Forums
Type of links placement used by Serpzilla. Link is placed on thematic forum, as an organic post by an actual user

On Q&A Websites
Type of links placement used by Serpzilla. Link is placed on Q&A, as an organic post by an actual user

On Social Media
Type of links placement used by Serpzilla. Link is placed on social media, as an organic post by an actual user

Outbound Link
A link that directs visitors to a page on a different website than the one they are currently on.

According to Google: “PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal.” The algorithm was named after Google co-founder Larry Page.

Hypertext Preprocessor is a scripting language used to create dynamic content on webpages.

User who had registered on Serpzilla toearn money using his own website

Publisher's Article
A type of purchasable link placement. Link is placed on the new page with thametic content. The content itself needs to be written by a Publisher

Search Engine
A computer program that enables users to enter a query in order to retrieve information (e.g., files, websites, webpages) from that program’s index (i.e., a web search engine, such as Google, indexes websites, webpages, and files found on the World Wide Web). A search index is built and updated using a crawler, with items being analyzed and ranked by a series of algorithms.
Example: Baidu, Bing, DuckDuckGo, Google, Yahoo, Yandex

Search Engine Optimization (SEO)
The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for (i.e., keywords and keyphrases), and why people search (intent). Successful SEO makes a site appealing to users and search engines. It is a combination of technical (on-page SEO) and marketing (off-page SEO).

Larges linkbuilding marketplace in the world. Serpzilla innovates SEO with its smart algorythms and seemless interaction between Advertisers and Publishers


A list of pages on a website. There are two types of sitemaps:
HTML: This type of sitemap, typically organized by topics, helps site users navigate a website.
XML: This type of sitemap provides crawlers with a list of webpages on a website.

Type of links placement used by Serpzilla. Links are bought in a package, up to a few thousands

Status Codes
The response codes sent by a server whenever a link is clicked, a webpage or file is requested, or a form is submitted. Common HTTP status codes important to SEO:
200 (OK)
404 (Not Found)
410 (Gone)
500 (Internal Service Error)
503 (Service Unavailable)

Time on Page
An inexact estimation of how long a user spent looking at a particular webpage. Pages with high exit rates can greatly skew this data.

The people (and sometimes bots) who visit your website.

Generally applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, adheres to Webmaster Guidelines).

A uniform resource locator is the specific string of characters that lead to a resource on the web. The term URL is usually short-hand for the letter-based web address (e.g., entered into a browser to access a webpage.

URL Parameter
The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded):

User-Generated Content (UGC)
Any form of content – videos, blog posts, comments, reviews, etc. – that is created by users or customers.

Web 2.0 Links
Group of different types of placement, used by Serpzilla to help you promote your project. Consists of such types as On Forums, On Q&A Websites, Within Comments, Free,
On Social Media

A document that exists on the World Wide Web and can be viewed by web browsers.

A collection of webpages hosted together on the World Wide Web.

White Hat
Tactics that comply with Google’s Webmaster Guidelines.

Within Comments
Type of links placement used by Serpzilla. Link is placed within comments of a huge website organicaly, by an actual user

WordPress is free, open source publishing software that can be installed locally on a web server and viewed on a proprietary web site or hosted in the cloud and viewed on the WordPress web site.

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