How link building works

5 reasons why SEO is a top-quality marketing tool

1.More than 53% of a website’s traffic comes from organic search. (BrightEdge)

2.70% of business owners say that SEO generates more sales compared to PPC (30%). (Databox)

3.61% of marketers say growing organic presence and improving SEO are their top inbound marketing priorities. (Hubspot)

4.Around 64% of marketing experts actively spend and invest time in SEO. (Hubspot)

5.The USA SEO market is expected to reach up to $77.6 billion by 2023. (The Business Research Company)

Link building matters

• Quality link profile is one of the two most important criteria for ranking sites in Google (Google)

• The first ranking site on Google’s SERPs can get 3.8 times more backlinks in comparison to positions 2-10. (uSERP State of Link Building)

• In five years, 92% of marketers believe that links will still be ranking criteria in Google algorithms. (Aira)

• 46% of marketers in developed countries spend more than $10,000 a year on link building (Hubspot)

Link building is crucial for a successful SEO strategy

How link building works

Link building is aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

• SEO-professionals analyze a number of competitors' sites and link profiles to develop effective strategies

• They analyze thousands of sites by their metrics to select the most effective

• They try to reach out, make contacts and negotiate for backlinks placement

• They discuss price, content, timing of placement and payments

• They supervise and monitor the quality of the placement.

Thousands of SEO-professionals require thousands of backlinks.

It can take days to secure one backlink. But one backlink is not enough to boost your SEO results, so you have to secure thousands of them the same way. Imagine this time-consuming process.

Challenges of link building

It’s time-consuming to find enough SEOs manually to get significant income by selling backlinks

• For website owner it’s difficult to find enough SEOs to monetize the website. SEOs have the similar situation: it’s difficult to find proper donors to promote the websites.

• Manual backlinks placement, payment operations and negotiations with advertiser take titanic efforts and tones of time

• There is always a risk of non-payment